Level 4
Level 4 Sales Executive
- Typical Duration: 18 months
- Possible Job Roles: Field Sales Executive, Key Account Manager, Sales Executive
Course Overview
A Level 4 Sales Executive operates in Business-to-Business (B2B) or Business-to-Consumer (B2C) markets, selling specific products or services. They manage the full sales process—from planning and engaging with customers to closing deals. Their responsibilities include maintaining existing customer accounts and generating new business by identifying, qualifying, and converting leads.
Sales Executives understand their products or services in detail and are skilled at matching customer needs with appropriate solutions. They build strong relationships through effective communication, trust, and product knowledge, ensuring a positive customer experience at every stage of the sales journey.
They can be found across a wide range of industries, including Technology, Media, Pharmaceuticals, Recruitment, Fast-Moving Consumer Goods (FMCG), Utilities, and Automotive. Common job titles include Sales Consultant, Sales Advisor, Sales Representative, Business Development Executive, and Field Sales Executive.
Qualification Achieved
On completion of this apprenticeship, you will hold a Level 4 Sales Executive Apprenticeship.
Additional qualifications achieved include:
- Level 2 Functional Skills Maths
- Level 2 Functional Skills English
Progression
The role may act as a gateway to further career and training opportunities, including, but not limited to:
- Sales Manager / Team Leader
- Business Development Manager
- Chartered Manager Degree Apprenticeship (Level 6)
- National or Strategic Account Manager
Learning and Assessment
Each apprentice will have their own dedicated tutor who will conduct monthly remote tutorials and reviews, providing continuous support throughout the apprenticeship program. Depending on the apprentice’s needs, the frequency of these sessions may vary.
End Point Assessment
Each apprentice must undergo an independent end-point assessment to determine the outcome of their apprenticeship. The assessments will evaluate the knowledge, skills and behaviours gained during their programme. The methods in which this apprenticeship is assessed are:
- Assessment method 1 - Work-Based Project
- Assessment method 2 - Presentation
- Assessment method 3 – Professional Discussion
Entry Requirements
Entry requirements for apprenticeships vary depending on the level and type of apprenticeship, as well as the employer.
General requirements be:
- At least 16 years old,
- Not be in any other education
- Live in England.
E-Portfolio
We offer a dedicated virtual learning platform which allows learners to keep on track of their course. In addition to this, it allows our tutors and employers to keep up-to-date with the progression of learners.